Yes, an inhaler
can look sexy.
Yes, an inhaler
can look sexy.
Patients who are diagnosed with COPD suffer from shortness of breath, persistent cough, and physical activity limitation. The Brimica® Genuair® is the leading inhaler to treat these symptoms. Berlin–Chemie asked for a bold image campaign to promote the prescription of the device. This project won the Comprix Gold Award in the category multichannel campaign.
Patients who are diagnosed with COPD suffer from shortness of breath, persistent cough, and physical activity limitation. The Brimica® Genuair® is the leading inhaler to treat these symptoms. Berlin–Chemie asked for a bold image campaign to promote the prescription of the device. This project won the Comprix Gold Award in the category multichannel campaign.
Client: Berlin-Chemie AG
Discipline: Multichannel campaign
Year: 2019/2020
With: Peix Health Group
Patients find Genuair® easy to use and make fewer inhalation errors than with other inhalers. For these reasons, the inhaler itself was put in the spotlight of the image campaign. So yes, an inhaler can look sexy.
Patients find Genuair® easy to use and make fewer inhalation errors than with other inhalers. For these reasons, the inhaler itself was put in the spotlight of the image campaign.
A playful yet simple layout reveals the many advantages of the inhaler and shines a light on the fun and informative headlines.
A playful yet simple layout reveals the many advantages of the inhaler and shines a light on the fun and informative headlines.
Alongside a broad series of advertisements in trade journals and working materials for field staff, Genuair® is also represented online through newsletters, banners, sponsored posts, and at Esanum.de and DocCheck.de.
The result: increased brand awareness and many deep breaths taken.
Alongside a broad series of advertisements in trade journals and working materials for field staff, Genuair® is also represented online through newsletters, banners, sponsored posts, and at Esanum.de and DocCheck.de. The result: increased brand awareness and many deep breaths taken.
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The future could be ours.
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