Rebranding the most popular radio station for young Berliners
Rebranding the most popular radio station for young Berliners
Fritz is a radio station for the young and hip in Berlin and Brandenburg. The challenge was to redesign the brand identity to communicate Radio Fritz as their one and only radio station. A cross-media image campaign introduced its new positioning and design with backlit posters, billboards, social media posts, as well as a cinema spot.
Fritz is a radio station for the young and hip in Berlin and Brandenburg. The challenge was to redesign the brand identity to communicate Radio Fritz as their one and only radio station. A cross-media image campaign introduced its new positioning and design with backlit posters, billboards, social media posts, as well as a cinema spot.
Client: rbb
Discipline: Brand identity and image campaign
Year: 2016
With: Boros
Client: rbb
Discipline: Brand identity and image campaign
Year: 2016
With: Boros
For the cinema spot we casted three young dancers from Berlin to represent the energetic and curious target group. They are accompanied by yellow paint, the brand color of Radio Fritz. The paint layer is a handmade stop motion animation.
For the cinema spot we casted three young dancers from Berlin to represent the energetic and curious target group. They are accompanied by yellow paint, the brand color of Radio Fritz. The paint layer is a handmade stop motion animation.
The main recognisable elements are a customized typeface and the painted brand color yellow. With these unique elements, it's easy to brand any format and material. The Fritz font obtains a genuine hand-written look with three versions of each letter.
The main recognition elements are a customized typeface and the painted brand color yellow. With these unique elements, it's easy to brand any material. The Fritz Font obtains an authentic hand-written look with three versions of each letter.
The new brand language is a quick and dirty, handmade look, making the impression of fast occupation to approach the fun-loving, spontaneous youth.
The new brand language is a quick and dirty, handmade look, making the impression of fast occupation to approach the fun-loving, spontaneous youth.
The new tagline "Radio has a name – Fritz" sums it up in a nutshell. In the campaign, the young dancers take over the city. But all faces are painted yellow: No testimonials; everyone can be Fritz.
The new tagline "Radio has a name – Fritz" sums it up in a nutshell. In the campaign, the young dancers take over the city. But all faces are painted yellow: No testimonials; everyone can be Fritz.
The visual appearance captures the brand attributes of fun, action, silliness and joy, and invites the target group to play with it.
The visual appearance captures the brand attributes of fun, action, silliness and joy, and invites the target group to play with it.
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