Environmental graphics for KaDeWe's magical
Christmas window displays

Discipline: Environmental Design
Year: 2018
With: aletja+

Kaufhaus des Westens (KaDeWe) is Europe's second-largest department store and every year the KaDeWe Group presents unique window displays for Christmas. This project was carried out in 2018 for the windows at KaDeWe in Berlin, the Alsterhaus in Hamburg, and the Oberpollinger in Munich.


Each window was designed like a small theater with detailed backdrops, various animations, digital applications, and unique materials.


In 2018, the theme for the window displays was a cruise of the Wichtel, or pixies, sailing around the world. They joined a fashion show in Milan with Karl Lagerfeld; rode the Ferris wheel in the Prater garden in Vienna and a tuk-tuk in Bangkok; took a trip to Rome, and more... The featured cities were not picked at random, but rather are places in which the KaDeWe Group owns a shopping center.


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