The pleasure to Design KaDeWe's magical Christmas window displays
The pleasure to Design KaDeWe's magical Christmas
window displays
Kaufhaus des Westens (KaDeWe) is Europe's second-largest department store. Every year the KaDeWe Group presents unique window displays for Christmas, eagerly-awaited by many visitors. In 2018, I had the honour to be responsible for the design and art direction. Not only did I design the printed and digital elements and composing, I was also involved in material research and planning of the installations. This project was carried out in 2018 at KaDeWe in Berlin, the Alsterhaus in Hamburg, and the Oberpollinger in Munich.
Kaufhaus des Westens (KaDeWe) is Europe's second-largest department store. Every year the KaDeWe Group presents unique window displays for Christmas, eagerly-awaited by many visitors. In 2018, I had the honour to be responsible for the design and art direction. Not only did I design the printed and digital elements and composing, I was also involved in material research and planning of the installations. This project was carried out in 2018 at KaDeWe in Berlin, the Alsterhaus in Hamburg, and the Oberpollinger in Munich.
Client: KaDeWe Group
Discipline: Environmental design
Year: 2018
With: aletja+
In 2018, the theme for the window displays was a cruise of the Wichtel, or pixies, sailing around the world. They joined a fashion show in Milan with Karl Lagerfeld; rode the Ferris wheel in the Prater garden in Vienna and a tuk-tuk in Bangkok; took a trip to Rome, and more... The featured cities were not picked at random, but are places in which the KaDeWe Group owns a shopping center.
In 2018, the theme for the window displays was a cruise of the Wichtel, or pixies, sailing around the world. They joined a fashion show in Milan with Karl Lagerfeld; rode the Ferris wheel in the Prater garden in Vienna and a tuk-tuk in Bangkok; took a trip to Rome, and more... The featured cities were not picked at random, but are places in which the KaDeWe Group owns a shopping center.
Each window was designed like a small theater with detailed backdrops, various animation techniques, digital applications, and unique materials.
Each window was designed like a small theater with detailed backdrops, various animation techniques, digital applications, and unique materials.
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The future could be ours.
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The future could be ours.
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