A strong typographic
identity for the Berlin State Opera
Discipline: Brand Identity (Pitch)
Year: 2016
With: Boros
The Berlin State Opera (Staatsoper Unter den Linden) is a well-known German opera company. Its home is on the Unter den Linden boulevard in Berlin. Until 2017, the building was under construction. On the occasion of its reopening, the opera asked for a new corporate design and a campaign to advertise the return.
This design proposal was not selected. It's still one of my favorites.
The design concept is based on the idea of polarity: The opera as a cultural heritage between restoration and modernization, tradition and innovation, exclusiveness and openness.
Based on this idea, the combination of typography is the primary visual component of the new design. The neo-classical font Prillwitz and the sans-serif font Aperçu build a look with a high recognition value and translate the spirit of the opera:
A dialogue between tradition and innovation.
"She was homesick." The homecoming campaign personifies the opera and introduces the typographic identity.
The future could be ours.
Get in touch!
hallo@christineputz.de
+49 176 62447795