Exhibition branding for
"The Last Futurist Exhibition of Painting"
Discipline: Exhibition Branding
Year: 2016
With: Boros
The Fondation Beyeler with its museum in Riehen, near Basel, owns and oversees the art collection of Hildy and Ernst Beyeler. The exhibition "In Search of 0,10 – The Last Futurist Exhibition of Painting" featured the work of Kazimir Malevich and the Russian Avant-garde. The exhibition branding included billboards, posters, flyers, invitations, online ads, and merchandise.
The key visual element of the design is the painting "Suprematism: Non-Objectiv Composition." Suprematism was an art movement, focused on basic geometric forms. To support this characteristic, the font choice for the headline fell on Futura Classic – a geometric font with a highly original appearance.
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